Social media data

Investors are online, with recent data suggesting 75% of investors now use digital sources to make investment decisions. For companies, social media has become a cost-effective channel for investor communications, offering unique insights into investor sentiment and engagement. In return investors expect companies to have a strong presence across social media channels.

In one of the most insightful reports on the connection between social media use and public companies, Greenwich Associates at Coalition Greenwich (an S&P Global Company), found that “almost 80 per cent of institutional investors use social media as part of their regular workflow, and approximately 30 per cent of these investors say information obtained through social media has directly influenced an investment recommendation or decision.” By consolidating and collating social media data a company can gain insights into investors while measuring the return on their social media investment.

Importantly we have automated the process of converting and publishing ASX announcements into engaging content for your social media channels. For subscribing companies we remove the need for manual social media posting and provide a series of announcement articles for further distribution.

Website data

A company's website is crucial for attracting investors, who use it to research and evaluate investment opportunities. Despite investing significant time and resources into their website, companies often overlook the insights provided by Google Analytics.
Google Analytics collects data through page tags, offering:

User Acquisition Data: Shows how investors find your site, whether through search engines, social media, or direct visits.

User Behaviour Data: Reveals how investors interact with your site, including time spent on pages, page views, and engagement with media.

Demographic Data: Provides insights into the age, gender, and location of your visitors, helping to tailor content and marketing strategies to your target audience.

Understanding this data can help refine messaging and content to better meet the needs of your investor audience.

Our AI driven content APP

Our app revolutionizes the way listed companies communicate with shareholders and investors. Leveraging advanced Generative AI, our APP converts a company’s ASX announcements into concise, easy-to-understand news articles and social media posts. Tailored specifically for both seasoned and novice investors, our automatic notifications ensure your shareholders receive your ASX news in real time.

Our app gives a company intimate knowledge of your shareholders and future investors by tracking content engagement all the way through to registry changes. Our App provides detailed insights into user interactions, including article readership, watchlist companies, session duration, and actions taken (like, share, etc.). We also offer geographic and demographic profiles of your audience. These insights help you understand investor behaviours and trends, giving you a comprehensive view of those interested in your company or your peers. This is invaluable for companies aiming to maintain close relationships with both committed and potential shareholders.

Your communication platforms

Mailchimp data
With every market announcement and or update, investors are constantly updated via company newsletters. Expanding this newsletter database should be one of the objectives of any investor relations strategy. Within Mailchimp comes a wealth of data that Investair consolidates into your company platform to give a company greater insight into the effectiveness of newsletter campaigns. We can reconcile who your most active shareholders are and whether their engagement results in transactions at the registry.

Zoom & Teams Webinars
Online webinars bring with them a wealth of data. The ultimate goal of an online event is to reconcile your webinar audience back to the share registry. We use AI tools to reconcile your online audience with your shareholder base to determine whether your event led to changes at the share registry level.

Share registries

A company can leverage share registry data in various strategic and operational ways to enhance its investor relations. Share Registries offer with them a wealth of information that is however often difficult to decipher because of poor technology and reporting. Investair solves this problem by working with a company’s registry to enhance data sets for improved transparency, streamlined reporting and consolidation into our data dashboards. We see the registry as the major focus point to reconcile every data point we collect, whether that’s content or online events, location or demographic data, every data set can be reconciled back to shareholder information.